Tourism in Niedersachsen

  • 5,422
    accommodation enterprises
  • 15 m
  • 46 m
    overnight stays

Welcome to Niedersachsen!

Tourism is a flagship sector of the economy; 42.8 milllion overnight stays in 2016 set a new record for Niedersachsen's popularity. Our attractive and very popular tourist regions offer ideal locations for your investment, and made-to-measure funding and subsidy programmes support you in establishing or expanding your tourism operations,

In Niedersachsen you'll find a region with great prospects for new ideas and strong partnerships!

... and when will you discover Niedersachsen for yourself?

Investing in attractive tourist destinations

With our North Sea coast, Luneburg Heath, Weser Hills and Harz Mountains Niedersachsen has very diverse and fascinating destinations, well known and loved by visitors and travellers - so take advantage of the multifarious charms of our landscape and infrastructure for your investments. We can create opportunities for you to set innovative tourism trends and devise attractive offers.

Success stories

What impresses visitors most is the treetop path, where you get close to nature from a completely new angle - and with full disabled access. Up there among the treetops, many people describe a pleasant feeling of a slower pace.

Eva-Christin Ronkainen-Kolb, Baumwipfelpfad Bad Harzburg
Read more

Your contact

Sina Niebel
Sina Niebel
Tourism / Promotion of Individual Enterprises
Niedersachsen Ministry of Economic Affairs, Employment, Transport and Digitalisation
Friedrichswall 1
D-30159 Hannover
+49 (0)511-120-5545

Niedersachsen Tourism Marketing

'TourismusMarketing Niedersachsen GmbH' is a wholly-owned State company dedicated to promoting Niedersachsen as a tourist destination for German and international visitors, in close cooperation with regional stakeholders.



Downloads on the topic

You're interested in funding and subsidies?

We support your plans to establish or expand tourism activities or companies in attractive regions.

More information