Kreativwirtschaft

Cultural and creative enterprise

music industry | book market | art market | film industry | broadcasting industry | theatre market | design industry | architecture market | advertising | software/games industry | press market

  • 106,000 workers
  • 7.8 bn € turnover
  • 11 submarkets

The cultural and creative industries have some special features. For example, eleven sub-markets belong to the sector definition:

  • Music industry
  • Book market
  • Art market
  • Film industry
  • Broadcasting industry
  • Theatre market
  • Design industry
  • Architecture market
  • Advertising
  • Software/Games Industry
  • Press Market

Key facts from the cultural and creative industries

Lower Saxony's cultural and creative industries are highly fragmented and are characterised by locally and regionally oriented micro and small-scale corporate structures.

The annual turnover of the cultural and creative industries in Lower Saxony is around 7.8 billion euros. The substantial employment core in the cultural and creative industries includes around 65,000 employees and self-employed persons subject to social insurance contributions. These are contrasted, for example, by around 60,000 employees in Lower Saxony's mechanical engineering sector. In addition, a further 41,300 are marginally employed or work as mini self-employed with an annual turnover of less than 17,500 euros.
The innovation potential

In addition to their economic significance, the specific innovation potential of the cultural and creative industries is of particular interest to the Lower Saxony Ministry of Economics:

Structural features can be observed in the sector that can also find their way into other industries, such as the development of future-oriented work and business models.
Creative enterprises very much serve non-technical innovations and thus expand the innovation system, which is characterised by purely technical progress.
It is an innovation driver for other sectors and contributes to increasing the competitiveness of the overall economy due to its strong innovation orientation.

The most important goals

The economic policy objective is therefore to support creative companies, their networks and initiatives, to increase the visibility of the sector and to strengthen cooperation between companies in the cultural and creative industries and companies in other sectors.
Promotion of the cultural and creative industries

For this purpose, a title for the promotion of the cultural and creative industries was established in the Economic Promotion Fund of the Ministry of Economic Affairs with funds amounting to 250,000 euros per year.

Lower Saxony also has many regional and locally active networks and initiatives.

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